Last updated: 3 June 2026 — Version 1.1
Seller Terms of Service
These terms govern your use of Built Bezel as a seller. By listing an item you agree to these terms in full.
1. Eligibility
You must be aged 18 or over, a UK resident, and the legal owner of any item you list. You must have a valid Stripe account connected to your Built Bezel profile to receive payouts.
2. Seller Warranties
By listing an item on Built Bezel, you warrant and represent that:
- You are the legal owner of the item and have the right to sell it.
- The item is not stolen, subject to a finance agreement, or otherwise encumbered.
- All listing details — brand, model, reference, condition, year, and included accessories — are accurate and not misleading.
- The item complies with all applicable UK laws and is not a prohibited item under our Prohibited Items Policy.
- You are not subject to any sanctions, asset freezes, or law enforcement orders that would prohibit you from transacting.
- You have correctly declared whether you are acting as a private individual or as a trader (see section 6).
These warranties are given at the point of listing and are deemed repeated upon each sale. A breach of these warranties may result in immediate account termination, withholding of funds, and referral to law enforcement.
3. Fee Structure
Built Bezel charges a platform fee of 3% of the sale price + 20p per transaction, deducted from proceeds before payout. There are no listing fees.
Stripe's payment processing fees are separate and deducted by Stripe. Built Bezel absorbs Stripe fees and does not pass them on — your payout is based on price minus Built Bezel's 3% + 20p only.
Example: A £1,000 watch — your payout is £969.80 (£1,000 − £30.20 fee).
We reserve the right to update the fee structure with 30 days' notice to registered sellers.
4. Listing Rules
Each listing must:
- Accurately describe the item's brand, model, condition, and any known defects.
- Include clear, recent photographs of the actual item (not stock images).
- State whether original box and/or papers are included.
- Not misrepresent the watch's age, provenance, or service history.
You must not list items on our Prohibited Items list. We reserve the right to remove any listing without notice.
5. Seller Responsibilities
- You must ship promptly after a sale — within your stated dispatch time (maximum 7 days unless agreed otherwise).
- Provide a valid tracking number and update shipping status in your account within 24 hours of dispatch.
- Package items securely and insure shipments for the full item value. Insurance is mandatory for items valued over £500.
- Respond to buyer queries and dispute requests within 48 hours.
- Retain proof of postage and packaging photographs for 90 days after dispatch as chargeback evidence.
6. Trader Classification
If you sell regularly, in volume, or for profit as a primary or secondary income source, you may be classified as a “trader” under the Consumer Rights Act 2015 and the Digital Markets, Competition and Consumers Act 2024. Traders have different legal obligations to private sellers.
You must declare your trader status during account setup or at any point that your circumstances change. If we have reasonable grounds to believe you are operating as an undeclared trader, we reserve the right to suspend your account pending investigation and to report the matter to Trading Standards.
Declared traders are subject to additional terms which we will provide separately.
7. Payout Process
Funds are held securely through our payment partner Stripe and released in accordance with our transaction process. Once the buyer confirms receipt, we initiate a transfer to your connected Stripe account. Funds typically arrive within 2–7 business days.
If the buyer does not confirm receipt, payment is released to you automatically 14 days after delivery is confirmed by carrier tracking, or — where no tracked delivery has been recorded — 21 days after you mark the item as dispatched. This automatic release is paused where: (a) a dispute is open; or (b) we have received notification of a verified carrier delay, until the matter is resolved.
8. Identity Verification
We reserve the right to request identity verification from any seller at any time. Verification is mandatory for cumulative sales of £5,000 or above within any 12-month period, and for any single transaction of £5,000 or above. Required documents may include: government-issued photo ID, proof of address (dated within 3 months), a selfie with ID, and evidence of source of the item (e.g. original purchase receipt).
Failure to provide requested documentation within 5 business days will result in payouts being withheld and the account being suspended pending compliance.
9. Anti-Money Laundering (AML)
Built Bezel is committed to complying with the Proceeds of Crime Act 2002, the Terrorism Act 2000, and the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017.
- KYC at £10,000+: Any transaction at or above £10,000 will automatically trigger enhanced due diligence. The transaction will be placed on hold and full KYC documentation must be provided before funds are released.
- SAR obligations: Where we identify suspicious activity, we are legally required to submit a Suspicious Activity Report (SAR) to the National Crime Agency (NCA) under the Proceeds of Crime Act 2002. We cannot inform you if a SAR has been filed (“tipping off” is a criminal offence under s.333A POCA 2002).
- Source of funds: We may at any time request evidence of the source of funds used to acquire items you are selling, particularly for high-value items.
Providing false or misleading information in response to AML requests is a criminal offence and will result in account termination and referral to law enforcement.
10. Anti-Circumvention
You must not attempt to conduct or complete a transaction introduced through Built Bezel outside of the platform in order to avoid fees or platform protections. This includes directing buyers to pay via cash, bank transfer, PayPal, cryptocurrency, or any other off-platform method. Built Bezel never accepts cash; all payments are processed online through Stripe.
Violation of this clause will result in immediate and permanent account termination and may result in legal action to recover any fees avoided.
11. Disputes and Refunds
If a buyer opens a dispute, we may freeze funds pending investigation. We will contact both parties for evidence within 2 business days. Our decisions under the internal dispute process are final for the purposes of the platform's internal dispute process and do not affect your statutory rights or your right to pursue the matter through the courts.
See our Refunds & Disputes Policy for full details.
12. Account Termination
We may suspend or permanently terminate your seller account if you:
- Breach any of these terms or your seller warranties.
- List prohibited or counterfeit items.
- Accumulate 3 or more seller strikes (issued for cancellations, verified non-dispatch, or confirmed misrepresentation).
- Fail to comply with identity verification or AML requests.
- Are subject to a law enforcement request or court order.
- Attempt to circumvent the platform.
We will notify you by email unless doing so would compromise a legal investigation. Any outstanding payouts at the time of termination for verified legitimate sales will be processed in the normal course, subject to any legal holds.
13. Force Majeure
Built Bezel is not liable for any failure or delay in performance caused by circumstances beyond our reasonable control, including but not limited to: acts of God, pandemic, cyberattack, failure of third-party payment infrastructure, or actions of government or regulatory authorities. In such circumstances, dispatch deadlines may be extended and we will communicate updates to affected users.
14. Tax and HMRC Obligations
This section is important. Please read it carefully.
You are solely responsible for declaring any income from sales to HMRC and paying any applicable taxes. Built Bezel does not provide tax advice.
- Trading Allowance: If your total income from online selling (including all platforms) exceeds the HMRC trading allowance (currently £1,000 per tax year), you must register for Self Assessment and declare this income.
- Capital Gains Tax: Profit from selling personal possessions (chattels) worth over £6,000 may be subject to Capital Gains Tax. Watches are considered “wasting assets” under HMRC rules if they have a predictable useful life not exceeding 50 years — most mechanical watches are exempt. Seek professional advice if uncertain.
- VAT: If your annual taxable turnover exceeds the VAT threshold (currently £90,000), you must register for VAT. If you are VAT registered, you must inform us.
DAC7 / Digital Platform Reporting: Built Bezel is required under the OECD's DAC7 model rules (enacted in the UK from 1 January 2024) to collect information about sellers and report it to HMRC. By selling on the platform, you consent to us sharing your name, address, date of birth, national insurance number (if provided), and sales data with HMRC. We will contact you separately for required documentation.
15. Limitation of Liability
Built Bezel's liability to sellers is limited to fees collected in the 3 months preceding any claim. We are not liable for fluctuations in watch values, buyer disputes made in bad faith (though we will investigate), or delays caused by third-party services.
16. Governing Law
These terms are governed by the laws of England and Wales.
17. Contact
Email contact@builtbezel.com for seller-specific queries.